This fall I've made some big changes in my life, one being that I'm putting a lot more time into my brand. I sat down and really thought of who I want to work with and what I want to be promoting. As much as it's great to take paid opportunities I never want my readers to start disliking my brand because of fishy content. During the first year of hard-core blogging I had a lot thrown at me, which was exciting. However, I've stuck to my rule that if I wouldn't buy it with my own dollars, I won't promote it, even if it made me money. So who do I want to work with? Brands who align with me, my style, and my values but if I can be picky, Canadians. I'm patriotic enough to want Canadian businesses succeed, especially in fashion. It's a cut throat world in fashion right now and I have so much respect for others pursuing a career in this hectic industry, it's not easy. So, I made a solid effort to start working with more Canadian brands and companies. If I can't support local, I figured the least I can do is to try my hardest to collaborate with Canadian talent. Some may think of singers, actors, musicians when thinking of talent (which obviously is), but after being in the fashion industry this long and working for many entrepreneurs I've seen the sweat, tears and pure talent it takes to run a successful fashion business, especially in Canada. When I scrolled upon Kendi Boutique I immediately e-mailed them. Their aesthetic and audience is similar to mine and I absolutely fell in love with the Palermo blazer on their website.
When I saw the Palermo blazer I had a "that is mine" moment. And I'm glad I did! It's so comfortable, a great fit for off the rack and is a bold statement with the gold buttons. I wanted the blazer to be the show stopper of this outfit so I paired it with all black, gold hard ware accessories and my baker boy hat. This made for a simple, but bold look. I was feelin' it and a bunch of homeless men told me I looked great, so I must have right?! ;)
The weather in Vancouver is in a weird stage between having really warm afternoons and absolutely bone chilling nights. I never know what to wear when I leave the house anymore, so I usually just wear my peacoat. Then I realized this blazer is actually perfect for fall weather in Vancouver. I've been sporting it to work and back just with jeans and a t-shirt to happy hour with friends or with a little dress. I'm getting my wear out of it!